When invented and highly commercialized over the decades in the 20th century, it caused an amusement in public for its versatile character, being flexible and light, with the capacity to be shaped as its structure allows it. Being so cheap to produce and having that malleable potential, it quickly became to replace nearly everything what we may think of, allowing the modern society to increase its demands and become a consumer one. Plastic products, those were the promise of freedom and democracy, the promise of an opportunity for everyone.

Nowadays we can really see that is the case. People shop, eat and drink outside easier than ever before. Thirsty? Hungry? In a hurry? No problem, here you go, you can eat on your way and throw the rest away. The question is: How long this can last? What may have caused that new, artificial layer which we unconsciously continue creating all around the beautiful nature and green surroundings?

The society was made to feel comfortable when accompanied with plastics, and became completely blind when having widened opportunities all packed in one, or for insurance, two global plastic bags, while the production unstoppably increases and covers the eyes of the companies with banknotes. We built the one-use false luxury out of our unawareness which, if we don’t stop, might gradually fill us up.

However finding the solution for this problem might feel hard and impossible, it is so easy to act for a huge difference. As there are materials such as salt which stand for being even more precious than diamonds, there is as well the plastic value which, in an opposition, is mostly unneeded. It is just a matter of consideration and a little preparation. Sometimes a tiny sacrifice, but only the profitable one. Above all, is refusing a few plastic bags for each kind of fruits while shopping or avoiding the quick drink in the plastic cup worth the look at the blossoming trees in the clean park or forest?
Just see.
Just find.
Just prepare a bit.
Just bring.
Just reuse.
Just value.

Art Direction, Concept and Photography: Hermine Patch Models: Pure Model Management
– Lubor Z. , Viet do Hoang, Sophie Rubinstein., Šárka Kurkova